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Beyblade started as a line of spinning-top toys from Takara, first released in Japan in July 1999 with a companion manga. The idea — a customizable top that needs a launcher and a stadium — was instantly playable and endlessly collectible.
Hasbro brought Beyblade to the West, and the TV anime turned it into a global phenomenon. The phrase "Let it rip!" and a cast of rival bladers became shorthand for a certain childhood.
Through the 2000s and 2010s the toy line evolved through multiple eras — each with its own layers, weights, and fusions — even gaining a Metal Saga and a Burst series with its own anime. It never really stopped.
The fourth generation, Beyblade X, launched July 15, 2023 from Takara Tomy (with a CoroCoro manga). Its signature is the Xtreme Dash (X Dash) gimmick: gears on the axis catch the arena's rails and super-accelerate the top around the wall — faster, louder, wilder battles.
Beyblade X is still running, with new product waves and an evolving roster. Scroll the blog for the latest, or settle it right here in the simulator.