Spend any time on the Beyblade X shelves lately and you'll notice the box art is getting busier. Pennants, shield logos, a big blue truck ready to roll out. Beyblade, which Takara Tomy created and Hasbro has licensed since 1999, launched its fourth generation in June 2023 — and now it's borrowing faces from everywhere else in the toy bin.
The clearest sign is the NFL AFC and NFC CX Top Pack. It's up on Amazon now for about $35, with a Target release planned for spring 2027. Inside are two right-spin CX Tops — one inspired by the AFC, one by the NFC — along with two launchers and a sticker sheet carrying all 32 NFL team logos. The idea is simple and a little brilliant: two identical-performance tops that suddenly mean "my team versus your team." Scan them into the Beyblade X app to unlock rewards and add them to your digital Beylocker. Nothing about the actual game changes; the identity does.
Transformers got the same treatment in September 2026. The Optimus Prime and Bumblebee Multipack Set pairs Optimus Prime 7-70L (attack type) with Bumblebee 1-60W (balance type) for $29.99. Both are die-cast-metal right-spin tops, kitted out exactly like the standard line — the Autobot names are skins over the same Beyblade X bones.
Marvel pulled up alongside it in that same window. The Mister Fantastic and Doctor Doom Multipack Set, announced as an Avengers: Doomsday tie-in, ships with Mister Fantastic 9-65A versus Doctor Doom 0-80LO. Add the earlier Iron Man and Thanos and Spider-Man and Venom packs into the same shelf and it's a full crossover ecosystem.
None of this is random. Hasbro's Beyblade X lineup now leans on three-part construction — the Blade, Ratchet and Bit that every player stacks the same way — across its Basic Line and Unique Line. But these crossovers are built on the newer CX, or Custom Line, system, which Takara Tomy kicked off in Japan with Dran Brave (S6-60V) on March 29, 2025. CX splits the Blade itself into a Lock Chip, Main Blade and Assist Blade, making a five-part top and unlocking far more combinations. Licensed tops are often the cheapest way a newcomer meets that system — pick a favorite team, open the box, and learn the rachet-and-bit dance while your rival is a literal mascot.
The fan reaction is predictably split. Purists roll their eyes at Iron Man and Bumblebee sitting on the same Xtreme Line as the tournament staples. For everyone else, it lowers the barrier: you don't need to know the lore to feel something about quarterbacking a Top named after your own team.
The trading-card-style play matters too. Every crossover crossover ships with launchers and uses the same stadium, so two strangers can rip open fresh boxes and be battling within the hour. Beyblade X was always tuned for spectacle — the Xtreme Dash, the four-point race. The licensed boom just gives that spectacle a familiar face.
Whether it lasts depends on whether collectors see these as cheap tie-ins or as legitimately competitive parts. So far the parts are the real deal. If Hasbro keeps the quality bar where it is, "whose Top is it?" may start being the most common question at the Beystadium — with the answer written in the sticker sheet.