Team Persona fights on — in vinyl form
Beyblade X is finally getting the collectible treatment its hero team has been waiting for. Alongside its Anime Expo 2026 plans, Hasbro and Takara-Tomy revealed the franchise's first Funko Pop! line, built around the three bladers at the center of the anime.
The launch, officially
The wave was announced at the same time as the brand's Anime Expo appearances (LA Convention Center, July 2-5, 2026). Funko added its own touch during the weekend with an off-site celebration at the Funko Hollywood store on July 3. Hasbro's presence at the con was a full one too: a booth, a free-play area, onsite battles, and a full-day tournament on July 4.
The three figures, and the chase
Each Pop! matches the line's classic big-head vinyl style, so you get the roster's personalities at a glance rather than a fussy scale replica.
- Jaxon Cross (#2426) — the former champion, shown with the cool, composed look that suits a titleholder who still has plenty to prove.
- Robin Kazami (#2427) — the show's viewpoint character and a beginner just finding his own style. He's the one the audience learns the sport alongside.
- Multi Nana-Iro (#2428) — the influencer whose energy and personality shape much of Team Persona's off-arena life.
Then there's the Chase. One in roughly every six pulls, Jaxon Cross (#2426 Chase, "Blader X") trades his standard colorway for an oversized blue helmet-like head and a black faceplate marked with a red "X." It's the same character with a far more dramatic, battle-ready feel — the kind of variant collectors either chase early or circle back for later.
Where they fit in fandom
These three are more than a picked lineup. Robin, Multi, and Jaxon are the core of the anime's main trio, the characters new viewers spend their first episodes with and returning fans root for week to week. Turning them into Pop! figures says the franchise now recognizes — and wants to celebrate — that connection beyond the toyline itself.
It's also a nice bracket around the show's timeline. Beyblade X started in Japan in October 2023, with the toyline following close behind on July 15 of that year. The anime kicked off its new "Bey Kingdom" arc this month on October 9, 2026. A collector set like this lands at a moment when the fandom has both a fresh storyline to follow and shelf-ready versions of the heroes to put out front.
No prices or street dates have been given for the figures, so grab them as you see them. For now the takeaway is simple: Team Persona has made the jump from the beystadium to the display case — and the chase version means the blading heads on the shelf are paying attention.